Not that long ago, I was watching the Missouri Tigers play against another team with the exact same mascot, the Auburn Tigers. Unfortunately, my Missouri team lost, but I’d like to talk about something curious that happened during the halftime show: two college students competed against each other for a free college tuition. It was a competition involving throwing footballs through a giant cube-shaped Dr. Pepper box, and the winner of the contest received a free college tuition (or maybe it was just one year of free tuition, I don’t remember) that was paid for Dr. Pepper.
Now, as a Dr. Pepper shareholder, this did not bother me. In fact, I liked it—I thought it was a great way to build the brand name, generate some goodwill, and do some good in the world. But here is the problem: it was my money used, and it was done without my … Read the rest of this article!