Nike stock has been one of those few businesses that is widely known by the public at large that continues to build incredible amounts of wealth for its shareholders, even as it has become globally well known and become a mega-cap stock. It’s been this bizarre wealth-building engine, forever sitting in plain sight and known by sophisticated financiers and schoolchildren alike, that has grown its profits at a rate in excess of 10% during 31 of the past 39 years.
The company’s secret? The power of Nike’s intellectual property, which has been honed through a massive advertising network of signing prominent athletes to endorsement deals across all sports and generations to advertising deals (such as Cristiano Ronaldo, Kobe Bryant, Kevin Durant, Maria Sharapova, Roger Federer, Lebron James, Derek Jeter, Rory McIlroy, Rafael Nadel, Tiger Woods, and Michael Jordan) and by simultaneously entering into exclusive sponsorships with the teams themselves at … Read the rest of this article!