If you have ever purchased anything through Amazon, you may have noticed that the expected date for delivery is often two or three weeks ahead of the time you made your purchase. Just now, I was looking at items that would be purchased on March 17th and would come with an expected delivery date of March 29th. Usually, these items arrive by the 23rd or so.
Have you ever wondered why Amazon does this? If you only give it a passing thought, you might figure that Amazon is trying to take advantage of the underpromise/overdeliver psychology tendency that often causes satisfaction. If they tell you that an item will arrive on the 23rd and it arrives on the 23rd, you will think that the item arrived when expected. If the expected delivery date is March 29th and you receive the good on … Read the rest of this article!