I recently visited a library to review the media treatment that Asa Candler received in Atlanta, Georgia during his heyday of running the Coca-Cola Company. I started by looking at articles in The Atlanta Journal (n/k/a the Atlanta Journal-Constitution) in the 1920s, and after encountering my surprise at finding news stories penned by Margaret Mitchell of “Gone With The Wind” fame, I was able to do cross-reference many of the citations from Google Books that alluded to Asa Candler’s treatment in the Atlanta media when he would enforce contract rights against some of Coca-Cola’s bottlers and other supplies.
As many of you know, Asa Candler made the decision to purchase the entirety of The Coca-Cola Company between 1888 and 1891 for between $2,300 and $2,500 (the reason why sources differ on the amount is because Candler sold $200 worth of retail inventory to buy out one of the early investors). … Read the rest of this article!
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