Disney just announced, in what has become an annual tradition, that it is raising prices for Disneyland tickets 10.4%, such that the a single day Disneyland ticket will now cost $149, and annual passes will now cost a low of $399 to a high of $1,949. This is roughly in line with the typical Disney experience over the past generation or so, as Disneyland has raised its priced by 9.8% annually since 1993.
When I talk to you about brand power regarding investments, this is what I mean. What businesses can … Read the rest of this article!
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